The Winpak Case Study
How do you turn an ‘unclear’ challenge into a top-ranked product? With a breakthrough!
In a highly competitive market, manufacturers need their products to rank at the top, otherwize they could face a loss in market share and a setback in their industry standing.
Winpak understood this. With their top product placing fourth in an overall specification ranking in this product’s market, they knew they needed to make some changes. They identified three ways to improve the product: Reduce haze, achieve unparalleled clarity, and amplify gloss. To reach this goal, they turned to innovation.
Winpak is a leading international food packaging manufacturer with twelve facilities in North America. They manufacture and distribute high-quality packaging materials and innovative packaging machines. It’s safe to say, if you’ve ever bought food, they’ve probably made some of the packaging it comes in. At the time of this work, their revenue was $900 million. It has since grown to $1.2 billion.
How inVision Helped
To achieve their goal of an improved product, inVision worked with the Winpak leadership team to clearly identify their innovation mission, creating alignment throughout the team. For the next 6 weeks to 3 months, their Project Team learned the fundamentals of innovation, putting them into practice to create unique solutions to the mission presented.
As top ideas were further developed, plans were put in place to be tested and validated, resulting in a business case presentation to the leadership team.
The Winpak team rereleased their upgraded flagship product, which played a pivotal role in restoring Winpak’s competitive edge and market prominence, contributing to an impressive revenue surge of $1.2 billion.