Pollard Banknote Limited Case Study
Crafting the Clear Play® Success Story
The Challenge
How do you develop a new product and ensure its success? The team at Pollard Banknote wanted to broaden their innovative product offering by creating a new product that would speak to their partnering lotteries. The solution? A new physical lottery ticket that would stand out amongst a sea of card and foil products. The big question, however, was how would they ensure it stood out.
Pollard Banknote Limited
Pollard Banknote partners with lotteries around the world with the ultimate goal of driving revenue for good causes. Their team is dedicated to delivering on three key dimensions: Outstanding Games, Retail Excellence, and Digital Innovation. They believe lotteries can maximize their success by offering products and services where these three dimensions intersect.
How inVision Helped
To achieve their goal of an innovative product that stands out from the competition, inVision worked with Pollard Banknote’s leadership team to define their innovation mission and rally their team. They delved into an Innovation Wave, dedicating 10 to 12 weeks to mastering innovation fundamentals and applying them to create unique solutions.
As promising ideas took shape, they moved on to testing and validation, ultimately leading to a business case presentation to the leadership team. This unveiled the concept of a new transparent ticket, however, this idea came with its share of challenges.
Pollard Banknote, primarily a paper printer, had to adapt to printing on PET (polyethylene terephthalate), a learning curve that led to initial printing challenges and material stability issues. Recognizing these roadblocks, inVision connected them with Winpak, a packaging manufacturer well-versed in plastic printing.
The Result
The introduction of the Clear Play® Lottery Ticket was a success, creating immediate demand across several US lotteries. What set this achievement apart was the unique level of employee engagement it brought to the project. Team members didn’t need a creative background to contribute, creating a rare opportunity for those without a background in design to join the cross-functional team.
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