Execution, Evolution, Revolution

At this point in the strategic planning journey, you’ve created a lot of stimuli to help you understand what your organization needs for the future. You’ve probably also seen where you have limits to what you can do. Let’s talk about ensuring your limits are considered when writing your goals.

Whether you’re writing your Big Goals or Step Goals, it’s crucial to consider the depth of commitment your resources will allow for. Plainly stated, do you have the right amount of people, budget, and time to execute fully on these goals? We evaluate that with Execution, Evolution, and Revolution: our three identifiers for the effort you’re prepared to invest.

Execution: The Detailed Approach
When you create goals in an execution-level plan, it’s sort of like tidying up a room – the goal is about bringing order to the chaos. This will take the least effort and is perfect for areas that need a boost, but you don’t have the resources to spend on a larger project.

Verbs to use in your goal: Organize, Complete

Evolution: Gradual Enhancement
Goals under Evolution will be slightly bigger than Execution – they’re about reinventing something that currently exists, pushing a program further, or evolving the current way of doing things. Goals here will require more resources than in Execution however the effort shouldn’t be overwhelming. Creating an evolution-level strategic plan will require experience in strategy design and execution. Those creating their first strategy should approach this level with caution and realism.

Verbs to use in your goal: Evolve, Reinvent

Revolution: Ambitious Transformation
When you choose Revolution, you want to make waves and chart new territories. This “dream big” category will get you seeing change. Goals here will take the most resources, and should only be considered if your organization is prepared to invest a lot of time and effort. Revolution-level strategy is for the seasoned strategy expert. These strategies are not for the faint of heart or the lean in resources. This takes an appetite for risk and experience in innovation to follow through.

Verbs to use in your goal: Innovate, Create

Now, the Reality Check: 
Setting ambitious goals can lead to bigger results, but it can also set you up for failure. Ambitious goals usually demand new skills, extra motivation, and additional engagement from the entire team. While we encourage you to think boldly, ensure it’s the right time for you and your team. Before you choose your goals, go back to the stimulus you’ve created from past exercises and ensure your organization is prepared for a goal of that size. The right-sized goal for your organization is crucial for success!