The CWB National Leasing Case Study
Accelerating Equipment Financing: The NLi Quoting Portal Success Story
The Challenge
You can’t afford to have equipment down in the agricultural industry when it’s estimated that downtime on a machine can cost up to $7,000 per day. As many of these machines are purchased through financing, customers will take their business to the financial company that can offer the quickest turnaround time on receiving a quote and approvals.
CWB National Leading understood this problem, yet their technology left many customers waiting, with wait times upwards of a few hours to sometimes days. They knew they needed to give their customers easy access to their tools, leasing information, and leasing approvals, with a convenient and top-notch service experience. To do this, they turned to innovation.
CWB National Leasing
CWB National Leasing is Canada’s largest and longest-standing equipment financing company. They’ve helped more than 324,000 business customers secure equipment with a full range of financing services in agriculture, construction, transportation, forestry, health care, commercial, and golf and turf equipment industries.
How inVision Helped
To achieve their goal of an improved system for quotes, inVision worked with the CWB National Leasing leadership team to run an innovation project. They started by clearly identifying the challenge they were facing, to achieve alignment across the team. They then created a cross-functional team of employees to run through the innovation engineering system – running through a number of idea generation and validation sessions focused on developing breakthrough ideas that would ultimately address their key challenge.
As top ideas were further developed, the team worked at testing, validating, and launching the top solution.
The Result
The award-winning NLi Quoting Portal was created! It generates a quote and application for financing in seconds, dramatically accelerating the sales process. Plus, it’s available anytime, anywhere on a desktop, tablet, or mobile device.
“The unique nature of their business makes [inVision] easy to deal with, and it was easy to bring them into our business and help us. It was never overwhelming, and always feels like we are dealing with someone who works with us, versus a larger consulting firm that is more about hours charged. They make a very personal investment in our success. A great fit with our culture.”
– Grant Shaw, Senior Vice-President, People and Culture, CWB National Leasing
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