Plan Big, Execute Bigger!
The journey from a strategic plan on paper to creating tangible results in an organization is never a straight line. However, bridging this gap between planning vs execution is essential if you want to see real progress toward achieving your goals. In this article, we’ll discuss some fundamental principles that our execution consultants recommend to help teams move from planning to effective strategy execution.
1. Start with a Simple, Focused Framework
In strategy, clarity can make or break a plan. At inVision, we often see plans with way too many objectives and complex ideas, making strategy & execution hard to communicate to the organization. By using a simple strategic planning framework from the start, like you’ll ensure your team can stay focused and aligned.
inVision’s methodology for a radically clear strategic plan is the Law of 3s plan design. This framework limits focus to three key areas or “Big Goals.” This helps keep the strategy simple and focused, making it easier for teams to understand, remember, and commit to executing. When everyone has a clear grasp of the Big Goals, it’s much easier to create momentum and ensure every part of the organization is working in the same direction.
2. Cascade the Strategy and Create Action Plans
The next step following creating the strategy, is to bring it to life throughout your organization. This means cascading the strategy down to every level, ensuring that every team and individual understands how their role supports the larger goals. For each Step Goal or objective, create action plans with clear, measurable steps that team members can act on immediately.
Action plans should be specific and include timelines and accountability measures. This way, each person understands the plan vs execution—how progress will be measured, and when deliverables are due. When everyone understands not only what the goals are but also the actionable steps they’re responsible for, it’s easier to create alignment across departments and reduce friction in the execution process.
3. Define Success Metrics and Track Them Consistently
No strategy can be executed effectively without metrics to gauge success. Identify the key performance indicators (KPIs) that best reflect the success of each strategic priority and focus on tracking these metrics diligently. Having a clear set of success metrics helps everyone understand what “winning” looks like and keeps the team motivated by measurable progress.
Once you’ve chosen the metrics, monitor them obsessively. This might mean weekly or monthly check-ins on progress, depending on the urgency and timelines of your strategic goals. Tracking metrics in a structured way helps keep the strategy at the forefront of everyone’s mind, making it less likely that other day-to-day tasks will push it to the sidelines.
4. Establish Accountability and Meeting Rhythms
Accountability is a cornerstone of successful execution. The best strategy consultants suggest assigning clear responsibilities for each strategic area, making it clear who is responsible for driving progress and reporting back on metrics. With defined owners, accountability becomes a shared priority, as everyone knows who to turn to for updates and guidance.
It’s also essential to establish a regular rhythm of accountability. How often will you meet to review strategy? Setting up a cadence—whether that’s weekly, monthly, or quarterly—ensures that strategy is never left on the back burner. These check-in meetings are an opportunity to discuss progress, address obstacles, and adjust action plans as needed. Consistency in these meetings creates a culture where everyone knows strategy execution is a priority, not something to be handled “off the side of the desk.”
5. Designate a Strategy Execution Leader
While the executive team may set the strategic vision, having someone in charge of overseeing the process and holding the team accountable can be a game-changer. Appoint a strategy execution lead whose job it is to coordinate meetings, keep teams on track, and manage communications about strategic progress.
This doesn’t have to be a full-time role, but it’s vital to have someone dedicated to maintaining the momentum and focus needed to turn strategy into action. The strategy execution leader acts as a central point of contact, ensuring that any issues, questions, or changes in the plan are addressed promptly and don’t disrupt the organization’s progress.
6. Treat the Strategy as a Living Document
Your strategic plan isn’t set in stone. For the strategy to remain relevant and effective, it must be dynamic and flexible. Treat it as a living document that evolves in response to both internal shifts and external changes in the market. Regularly reviewing and adjusting your strategy is crucial, as new challenges and opportunities emerge over time.
After your initial planning session, establish a schedule for regular reviews. This could be quarterly or bi-annually, but the key is to check in consistently and make adjustments as needed. By taking a proactive approach to strategy review, you can ensure that your team is always working toward relevant goals and isn’t wasting energy on objectives that may no longer align with the organization’s direction.
7. Prioritize Execution as Part of the Business
Perhaps most importantly, make execution an ongoing priority for the organization. For execution to truly be effective, it can’t be an afterthought—it must be part of the organization’s fabric. Leaders play a crucial role in this by modelling the importance of execution, not as something done on the side, but as a central part of how the business operates and grows.
The accountability doesn’t stop with those responsible for each goal; it also sits with executives to ensure that everyone has the resources, support, and time they need to deliver on their objectives. When execution is woven into the culture, the organization becomes more resilient, focused, and adaptable to change.
Wrapping Up
Closing the strategy execution gap is one of the biggest challenges in business today. By creating a simple, focused strategy, cascading it through the organization with clear action plans, tracking success with well-defined metrics, and establishing a rhythm of accountability, your team can stay on track and bring your vision to life.
Looking for personalized advice? Ask one of our Strategy Experts!
inVision Edge is one of the boutique strategy consulting firms in Toronto that organizations trust, offering frameworks that help businesses align with their unique needs and goals. With the right partner, organizations can establish the clarity and accountability needed to achieve long-term success.
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